Of course upstairs is a big conference room. And on a large table sits Santa Claus and across from him Rob Stiff, both arguing about what to produce next. After cards and coins and sponge balls... what's next to exploit. Both can't find a solution, but that is when Brad Christian comes in offering the following bit of advise: "Guys, you need not think think in props, but in gimmicks" And right he is. After the magnet and the smoke the mirror is next to explore. "Is there any magician out there specializing in mirrors?" Santa asks. "Yeah I just checked the forums... after all that's why we have them... there is a young man, no older than 17, he has uploaded two videos that fool people." "Are they any good?" "Dunno, they look good!" "Alright then you have yourself a deal, get that kid, promise him a reputation, they let's hype his name and publish 'mirrors deception'."
Rob is confused... "And what about me? Can I publish that too?" Santa just rolls his eyes. "You do what you do best. Get your drone working, Ben needs work. Knocking off is your gimmick... stick to that."
"Yes master!" Rob says bowing down crawling out of the room.
Downstairs the elves have finished with the square circles. The reindeer are ready for shipment.