Coterie of Prestidigitation Artists

Coterie of Prestidigitation Artists that sounds like a mouthful. But what is that?

"Coterie of Prestidigitation Artists is a society of 110 years history with a distinctive attitude on magical arts."

What? 110 years. Did I miss something? Who is the president of the Coterie?

"E.S. Andrews, President"

You gotta be shitting me right?

So what is the Coterie for real? Well just another magic store that disguises itself as a magic club. And what overpriced stuff they sell. A deck of custom printed Bee cards for 13 dollars. Hey, exclusivity has its price I guess. The card case has a part on it where you can sign your name on. On the Facebook page it says:

"The Coterie Bee doesn't only look elegant, it helps you to sell that image. On the back of the tuck case, an area is provided for the owner to sign his/her name. This little detail enhances performer's presence tremendously: Coterie of Prestidigitation Artists is a SECRETIVE, PRESTIGIOUS and MEMBERS ONLY magic society with 110 years of history. 

Signing your name there will make you looks like a member of this magic society. You are no longer a performer, but a member of an elite magician's society! Imagine how much presentation edge and point of interest this gives you for your performance! "

So they are kinda saying it's fake. But here's the thing if you really wanna come across as ultra elite, simpy use Tally Ho Circle Backs. I can sort of picture it in my head. You have a suit, you talk all slick and do the Ambitious Card, on the street. Sad.

There's nothing wrong about a secret club. But keep it a secret then. Make it "ungoogleable". Don't mention it. The first rule about a secret magic club is that you don't talk about the secret magic club. I heard this rule applies to fight clubs as well.

But this is no magic club. It's a magic store. One starts with bullshit and a long dead president. That can only lead to a good outcome. Right?