Sunday, 20 January 2013

Is this for real?

Is Ellusionist so run out of ideas that they sell glowing wristbands? Seriously?

On their website Daniel Madison is the poster child for those. Not only is the Ellusionist logo part of the design, not the advertisement strongly points out that the wristband comes in a "Super-cool distressed container".

So we are getting something else to wear than those fucking rubber bands. We get fucking glowing wristbands.

Having the logo be part of the design is rather bad from a magic point of view. You don't want to make your audience realize that you can buy all of your magic. That kind of takes away credit. But from a marketing point of view I applaud Ellusionist for creating yet another thing that creates brand awareness. And your target audience will buy those like a cat going for valerian. The target audience is the 15-year-old. How do I know? Because the advertisement says the wristband comes in three sizes. The small one fitting the average 15-year-old.

Why the container needs any advertisement I don't know. I can only assume because they couldn't think of anything else to say.

Here is my question: Why isn't there any video of people going crazy over those wristbands? Why no street bum saying stuff like: "He's the devil man, all the tricks are nothing compared to that crazy wristband."? Then a fade to black, then the word Halo glowing in the back.

How about putting out a book for a change? Harder to sell I know, but people feel less ripped off in most cases.

Hat tip to Bob for letting me know about those things.


Post a Comment